Lisa DreherVice President — Marketing and Business Development
Mrs. Dreher was appointed to Vice President of Marketing and Business Development for Logicalis in May 2005 and brings nearly two decades of marketing and advertising experience to the role. In this position Lisa is responsible for the strategy, tactics and programs to create interest, demand and recognition for Logicalis and its products and services through the use of PR, product marketing, creative services, advertising, strategic relationships, direct, event, channel and online marketing. Lisa came to Logicalis in 2002 as Director of Marketing.
Prior to Logicalis she served as Senior Manager, Area Marketing for Genuity (previously GTE Internetworking) where she managed a regional marketing team and defined marketing plans for the company's enterprise Internet access and managed hosting offerings. Her work at Genuity was recognized with an award from Communications Art Magazine. Prior to Genuity, Lisa spent 10 years with Kingston Technology, a $2 billion hardware manufacturer, where she held several management positions in marketing communications, channel marketing, and product marketing. She managed marketing for the company's global partners in over 40 countries and was later responsible for product marketing driving initiatives that resulted in multi-million dollar incremental revenue growth. Lisa began her career in the advertising industry working for a Los Angeles, CA advertising agency where she was an account executive working with major accounts like Bacardi, Lawry's and Juanita's Foods.
Lisa holds a Masters in Business Administration from Seattle University and a Bachelors in Communications from California State University, Fullerton.