Press Release

Press Release

ACTIVESYMBOLS DEBUTS MOBILE CONSUMER SERVICES DURING CTIA WIRELESS 2006 SHOW; TECHNOLOGY DELIVERS INCREASED CUSTOMER LOYALTY, NEW REVENUE STREAMS TO BRAND MARKETERS, MOBILE CARRIERS

New Technology Enables Mobile Consumers with Camera Phones to Interact with Branded Images for Purchases, Promotions, Events and Games

Las Vegas, NV – April 5, 2006 –Leading a revolution in imaging technology is the debut of ActiveSymbols this week during CTIA Wireless 2006 held in Las Vegas. ActiveSymbols Inc., a Logicalis Company, has developed a unique and patent-pending brand image database technology that brings mobile consumers together with brand marketers for business and lifestyle applications. Mobile consumers will soon be able to use popular camera phones to obtain event information and promotions linked to branded images, perform competitive price comparisons, capture and manage business travel receipts and documents, electronically exchange business card information and even quickly locate their “famous twins” among thousands of celebrity images. During the CTIA show, attendees will be able to see the ActiveSymbols platform and its applications, as well as enter drawings to win ActiveSymbols prizes.

The innovative ActiveSymbols platform accepts and decodes images captured from virtually all Webcams, camera phones, Web-enabled PDAs, scanners and fax machines.

“ActiveSymbols delivers a whole new dimension for event-specific communications and state-of-the-art brand marketing,” said Seattle-based, ActiveSymbols President, Jeff Reed. “The ActiveSymbols platform provides a variety of applications for linking mobile consumers with brand marketers while delivering new revenue opportunities for mobile carriers and content providers. With the backing of Logicalis, a leading systems integrator with a 10-year history delivering solutions to the wireless telco industry, we are excited to bring our patent-pending technology to market after 4 years of trialing it in the real world.”

Proven Technology
What began during the summer of 2003 as a successful trial between T-Mobile and Universal Pictures to promote a movie by Oscar winning director, Ang Lee, has evolved into a robust platform for linking mobile consumers with the products of brand marketers using today’s popular auto-focus camera phones.

During CTIA, ActiveSymbols will demonstrate a series of applications, including:

SymbolSearch 2.0 – Used by eRetailers and advertisers to drive the purchase of digital content, such as songs, movie trailers, ring tones, wallpaper and games. Real-time SymbolSearch 2.0 capabilities include:

• Book, Music, Movie & Game Search (Book jackets, CD & DVD covers, Posters, Game covers)
• Brand Search (Print advertising)
• Product Search (Barcodes)
• Business Process Automation (Real Estate listing look-ups)
• Translator (Translate signs from a foreign language)
• Location Information (Get maps, directions from street signs)

onePic CRM 1.0 - Used by business professionals to save and organize copies of important documents while traveling. Capture business cards and expense receipts; send signed documents via fax; get research on business contacts sent to mobile phones. Real-time onePic CRM 1.0 capabilities include:

• ezCard (Photograph a business card, instantly receive information about the contact and company)
• ezExpense (Photograph expense receipts for later processing)
• ezScan (Photograph legal documents, purchase orders for future use or to fax to a customer immediately)

MobilePromote 1.0 – Used by promotional event sponsors (e.g. live sporting events), MobilePromote allows users to sign up for real-time information alerts by photographing a sponsor's signage. Sponsors can then access a captive audience to foster loyalty and send event-specific promotions and purchasing information. Real-time MobilePromote 1.0 capabilities include:

• Sweepstakes (Photograph signage, enter a contest to win prizes)
• Polling (Cast a vote or participate in a poll)
• Real-time Alerts (Get sporting news, event schedule updates)
• Coupons (Get event-specific coupons for on-the-spot redemption)
• Event Management (Enable trade show and event registration and authentication)
• Schedules (Receive travel and general schedule, reminders and update alerts)

MorphMe 1.0 – A fun game for mobile consumers to take pictures of themselves or others and “morph” it into something unique. Consumers can turn their photographs into cartoon characters or emoticons or see how they would look with a new physique. Real-time MorphMe 1.0 capabilities include:

• "Find my Famous Twin" (Compare a picture with a side-by-side celebrity image of a Sports professional, TV personality, Movie star, Rock star, etc.)
• "Make me Bark" (Find out how you would look as a dog)
• "Make me a Hunk" and "Make me a Babe" (Take a photo and put it on a "better body")
• "Make me a Race Car Driver" (Put yourself at the wheel of an IndyCar)
• "Make me an Emoticon" (Turn a picture into an emoticon)

A complete description of the ActiveSymbols platform and applications is available at http://www.activesymbols.com

CTIA Attendees, Exhibitors Invited to Enter “Get Active” Promotion
To introduce CTIA attendees and exhibitors to its ActiveSymbols platform and applications, ActiveSymbols, is offering a “Get Active” promotion. During the three-day CTIA show, April 5 – 7, 2006, attendees and exhibitors can enter into a special drawing on each day for a chance to win a rebate coupon that can be applied toward the purchase of a next generation camera phone from Nokia, Sony and HP. Details will be available at the Logicalis booth #5335.

Win More Prizes in the “Take a Mobile Test Lap” Contest
To introduce mobile consumers to the MobilePromote application, ActiveSymbols, a sponsor of Team Rahal-Letterman Indy Racing, is offering a “Take a Mobile Test Lap” promotion. Beginning at the Toyota Indy 300 race held last week in Miami, and leading up to the Indianapolis 500 race on May 28, 2006, racing enthusiasts will be able to test the MobilePromote service. They can receive race day alerts and be entered into a special drawing for a chance to win one of three unique prizes, including:

• Replica Indy Car – An authentic scale replica of Danica Patrick’s Team Rahal race car, signed by the driver
• HP Camera Phones – One of a pair of the latest HP camera phones

Race enthusiasts can obtain instructions for subscribing to event-specific alerts for each Indy race on signage during each race event, or by visiting the ActiveSymbols Web site at http://www.activesymbols.com

About ActiveSymbols
ActiveSymbols, a Logicalis Company, is bringing mobile consumers together with brand marketers via a unique and patent-pending brand image database technology. ActiveSymbols™ Enterprise Server (patent-pending) is an enterprise-class scalable platform enabling image and object recognition (computer vision), text recognition (OCR), biometrics (facial recognition), and linear (1D) and 2D barcode decoding from everyday consumer devices such as camera phones and PDAs. We like to call it "visual searching in the palm of your hand." For more information on Seattle-based ActiveSymbols, please visit www.activesymbols.com..

About Logicalis
Logicalis is a global provider of high-performance technology solutions. Logicalis and its affiliated companies employ 1,000 people worldwide, including highly-trained service specialists who specify, design, deploy and manage IT infrastructure to meet the needs of over 5,000 corporate and public sector customers. Logicalis maintains strong partnerships with technology leaders such as HP, IBM, Cisco and EMC.

Logicalis is a part of Logicalis Group, a division of Datatec Limited (JSE: DTC), a $3 billion business listed on the Johannesburg Stock Exchange. With its international headquarters in the UK, Logicalis Group will have annualized global revenues of approximately $700 million from operations in the U.S., UK, Germany and South America. In North America, Logicalis’ annualized revenues will amount to some $450 million with nearly 400 employees in the U.S. For more information, visit www.us.logicalis.com.